[11] Influencer marketing, breadcrumb technique, linkedin ads and more

Issue #11 of growth.email – can you believe it? Here’s another curated list of the 10 best growth marketing articles this week.

Have any thoughts on the new design? Let me know. – Miles

This issue sponsored by SendView. Thanks!

LinkedIn Ads: How to target your ideal prospect, every time
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost.

66 Copywriting Tips that Will Boost Your Conversion Rates by 327%
Check out these copywriting tips that will revamp your content, and it will blow up your conversion rate.

The Breadcrumb Technique – Landing Page Test Doubles Conversion Rate
What is the Breadcrumb Technique? It might just be one of the most forgotten landing page tests. Learn how this landing page test doubles conversion rate.

How KlientBoost scaled from $0 to $1M in 12 months
Johnathan Dane started his PPC agency with no clients, no office, and a one-person team. 2 years later he hit $3.6M in revenue. Here’s how he did it.

How To Engage And Retain App Users Like The Big Players (Facebook, Snapchat)
Paul Kemp from the App Guy podcast talks with Prabhjot Singh on how to create apps, get traction, the role of automation, and a bit more about Pyze (transcript from podcast).

SendView – Email Marketing Competitor Analysis
Instead of signing up for your competitors’ emails with your own address, SendView allows you to generate private tracking addresses to use instead. [Sponsor]

Songwriter Accidently Does Influencer Marketing Perfectly, Gets 40k Views Overnight
Evan Blum created a song about a pop star, she shared it, and he gained 40k views overnight. Here’s what you can learn about influencer marketing from it.

12 Google Analytics Custom Reports to Help You Grow Faster
Google Analytics custom reports, combined with advanced segmentation, reveal the useful data that is so often concealed or buried.

How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay
Traditionally, it can be tricky to attribute content to cold hard cash. Here’s how Hotjar used an overlay to turn content into customers.

The Top 10 Most Common AdWords Mistakes (And How To Fix Them)
In this post I will be showing you ten common AdWords mistakes that I’ve seen literally hundreds of advertisers make. More importantly, I’m going to show you exactly how you can fix them.

Branding Success: How to Use PPC to Amplify Your Brand
You may be surprised to know that branding and PPC go hand-in-hand. Find out how to leverage your PPC campaigns to strengthen your brand and win conversions and loyalty from your customers.

Thank you for reading! Know someone that may enjoy this email? Please forward it along. Have a great week ahead!