[15] Experiment design, pitching PR and 8 other articles

It has now been three months of sending these weekly emails, full of the best growth marketing articles. Wow, time flies when you’re having fun!

Thanks for being involved. – Miles

This issue sponsored by Sendview – Thanks!

Beyond A vs. B: How to get better results with better experiment design
This post takes a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you!

LinkedIn Analytics: A Guide for Marketers
LinkedIn analytics are a means of measuring your social media success. To help you get the most out of LinkedIn analytics, Hootsuite have put together the following guide.

How To Pitch Press – The Definitive Guide
This is a lengthy, detailed guide to getting major publishers to feature your content. Well worth reading.

The 4 Pillars of Stellar Video Marketing
Online video is now a must-have part of your marketing strategy. Mitch Meyerson explains how to win in a world gone video.

Why 90% of your experiments shouldn’t last longer than 2 weeks
David Arnoux explains how they run their company with an experiment-driven approach, and he believes these experiments shouldn’t take longer than two weeks.

SendView – Email Marketing Competitor Analysis
Instead of signing up for your competitors’ emails with your own address, SendView allows you to generate private tracking addresses to use instead. (Sponsor)

7 Traits That REALLY Define High-Quality Content
Why is most of your content still failing? Simple: Your definition of quality content is completely wrong! Here are seven traits that really define high-quality content.

10 lessons I learned from David Hauser’s $0 to $30M B2B SaaS interview
Last night Chris Von Wilpert was listening in to an interview from David Hauser, a serial B2B SaaS entrepreneur based out of Las Vegas who shares ten great lessons.

How to Blast Away the Top 15 Conversion Roadblocks on Your Website
Neil Patel explains how conversion rate optimization has never been bigger than it is today.

What we learned about “Long Tail” by analyzing 1.4 Billion keywords
Is it actually true that short keywords tend to get tons of searches per month, while the long ones are never popular. Tim Soulo explains.

Four Principles for Making Experimentation Count
Lindsay Pettingill, Data Scientist at Airbnb discusses how they are running around 700 experiments per week.

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