[19] Google Optimize, B2B referrals, email marketing and more

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10 Lesser-Known Facebook Ad Features (and Why You Should Use Them)
The precise targeting, seemingly endless data points, and automated help Facebook provides are all reasons why advertising on Facebook is so efficient and effective — and arguably, unrivaled.

Email List Management Tricks: Pay less and get more out of it
This article shows you how to save money with better email list management by getting rid of multiple email lists and using Contact Tags.

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B
As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and explains why it’s a big win for B2B advertisers.

How to Get Thousands of Leads from Quora in Five Months
The exact blueprint for driving traffic from Quora to your site by Josh Fechter, the top Quora writer of 2017.

Putting It All Together – How Josh Elman Identified A Growth Driver At Twitter
Elman made an initial discovery by doing what’s called cohort analysis, which is dividing your customers or users into distinctive groups by a common trait.

SendView – Email Marketing Competitor Analysis (Sponsor)
Instead of signing up for your competitors’ emails with your own address, SendView allows you to generate private tracking addresses to use instead.

The Beginner’s Guide to Google Optimize
Google Optimize is out of beta. Here’s everything you need to know to properly configure your account, install the snippet and run an experiment.

How to Align Email Marketing to The Buyer’s Journey (With Examples)
Kissmetrics shows you how to map your email marketing campaigns to the buyer’s journey, how you can match the right offers to the right prospects at the right time, and of course, how to develop lifelong relationships with your existing customers while doing so.

7 Modern Marketing Frameworks Every Startup Needs to Know
Lloyd Alexander has some great information about Marketing Frameworks for your Startup. Check out his post!

The B2B referral sales system: The magical outbound growth engine most startups never use!
How to do successful B2B referral sales and grow your outbound sales lead generation efforts by asking your customers to refer you to their friends.

Best Pre Launch Tips For Your Product
The most important day in the life of an entrepreneur is the day when his/her product is launched and all of the efforts, hard work, sacrifices made to build the product are finally put to test. But…

Thank you for reading! Have an awesome week ahead.