[20] Personality science, SaaS pricing, pre-launch hype and more

Here is your curated reading list of the best growth marketing articles published recently. Thanks for reading! – Miles

This issue sponsored by OTOTGo. Cheers!

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love
Your online sales funnel should be a conversion-friendly journey where your customers take action based on messaging that informs and inspires — not a money-hungry turbine that sucks them in and spits them out.

How to Use Personality Science to Drive Online Conversions
Understanding the science of personality can help attract, retain, and convert your ideal user.

Cracking Facebook SEO – Optimization Tips That Win Higher Page Rankings
A lengthy article full of awesome tips to optimize your Facebook SEO right now. Every Facebook business page owner should know this.

How To Send Better B2B Emails In 2017
It’s safe to say that B2B email trends are a bit behind consumer trends. After all, the audience, buyer’s journey and marketing strategies are very different.

The Ultimate Pricing Guide for Growth Stage SaaS
Learn how to price your software product with Openview’s free Growth Stage SaaS Pricing guide.

Facebook Workshops For Business [Sponsor]
OTOTGo runs 3 different Facebook workshops for business, find out which one suits you, or come for a full day of Facebook learning.

How to Use Social Media to Hype Your Product Pre-Launch
Let’s make sure your product doesn’t just launch, but blasts off into the space. Here are six tips on how to use social media to get there.

The great big list of landing page tests to try
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months
Pipedrive were able to rank #1 for a high-volume keyword: “sales management” (9,900 search volume). They outranked established sites including SalesManagement.org, Apptus, InsightSquared, Docurated, and even US News, Wikipedia, and the Bureau of Labor Statistics.

How to Hack Growth When Growth Stalls
Complacency and failure to innovate in marketing efforts can also lead to massive slowdown in growth. One common growth stall occurs when companies become over reliant on particular channels, which may be losing their effectiveness.

Find the key to app growth without an army of data scientists
You’ve probably heard of Facebook’s famous indicator: adding 7 friends in 10 days is the leading metric for users that stay engaged on the social network. Want to find your app’s magic sauce?

Thank you for reading! Have an awesome week ahead.