[37] Influencer marketing, scarcity, Twitter link building and more

Here is this weeks issue, packed with great growth reading. Got feedback? Let me know! Thank you for reading this issue of growth.email – Miles

This issue brought to you by the SaaS Email Marketing Handbook.

The Influencer Marketing Guide 2017
Influencer marketing allows you to reach a targeted audience with a specific message that you know they are already interested in. This massive post explains more.

18 Scarcity Examples That Can Boost Sales
It’s a cultural trope to “want what you can’t have,” but it’s also a principle based in decades of psychological research. This article shows you how to use it to build growth.

Facebook Video Engagement: What We Learned From Analyzing 100 Million Videos
Research data shows just how overwhelmingly dominant video, including Facebook Live video, has become. We analyzed 100 million Facebook videos published in the last year and using this data we reveal great lessons.

10 Examples of Successful Co-Branding Partnerships (And Why They’re So Great)
Check out these real-world examples of great co-branding partnerships — and what makes them so good.

How Real-Time Marketing Benefits Brands: 37 Examples
How can brands benefit most from implementing real-time marketing solutions? From reaching prospects at key pain points with relevant messaging to tapping into the most relevant, current trends, real-time marketing offers a multitude of benefits.

Upgrade Emails: Automation, Copy, and Best Practices for Trial End Emails
Upgrade emails help you convert more trial users into paying customers. Learn how to craft the perfect trial end email.

Social Proof: What It Is and Why It’s Great for Marketing
Make no mistake, humans are pack animals. If you’ve been wondering about social proof marketing, look no further.

How Deep Linking Push Notifications Can Lift Conversions
Deep links seamlessly bridge the gap between web and apps, adding value to push and beyond. How does deep linking push notifications impact conversions?

What is Account-Based Marketing? An Inside Look at How to Get High-Ticket Clients
The average click-through rate for emails is less than 3%. Why is it so low? These emails often lack personalization and segmentation. Not to mention, there’s typically a lack of customer research before sending the email blast. Sending the same, generic content to your massive email list doesn’t work today.

How I Achieved a 48% Success Rate Using Twitter for Link Building
Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.

Hacking Your User Onboarding Process: 10 Strategies to Try Now
Many view onboarding as an opportunity to get new users up and running. However, you should think of it as laying the foundation for a long-term relationship with your brand or application.

Thank you for reading! Have an awesome week ahead.