[8] PPC tips, messaging, Facebook strategy and more

I’m pumped to welcome all my new subscribers thanks to this little email list appearing on Product Hunt last Friday. Thanks for joining!

Once again, here is your weekly reading list of the best growth and marketing articles recently published.

Miles Burke, growth.email

This issue supported by OTOTGo. Thanks!

Post-Purchase Emails: How to Boost Retention & LTV

The sale does not end as soon as your customer completes checkout. Here’s how to use post-purchase emails to improve customer retention and boost LTV.

PPC Ad Testing Tips From Our Top 10 Experts

If you’re looking to improve your PPC ad testing skills, add these 10 pro tips into the mix. We’ve got favorite PPC ad testing tips from top 10 experts.

2017 eCommerce Conversion Rate Trends That Are Here to Stay

Read about eCommerce conversion rate trends that will gain more ground in 2017. Know what experts have to say about leveraging these trends.

How to Know Exactly What Content to Deliver to Convert More Prospects

When you accept the role of mentor with your content, your business accomplishes its goals while helping the prospect do the same.

Resist Old On-Page SEO Tactics With These 5 Tricks

What’s new for on-page SEO in 2017? Rand outlines it in 5 succinct tactics, that make sense and give you direction for your SEO strategy.

5 things to change in your Facebook strategy right now [Sponsored]

Algorithm got you beat? Facebook becoming a time vortex of political outrage and kittens? Here’s 5 tips to change in Facebook strategy for your business. (Sponsored)

Can You ‘Feel’ It? How to Use Emotional Decision-Making in Marketing

Marketing strategies that don’t make us feel anything are boring and forgettable — two things that you never want your brand to be.

Online Content: Is Longer Really Better?

To help you out, Kissmetrics takes a look at how users interact with content and how you can test your content to maximize its effectiveness.

4 Sales Lessons From InVision’s SVP of Sales Ryan Burke

The Drift team speak SaaS sales tips and best practices from InVision’s SVP of Sales, Ryan Burke. Includes podcast interview.

How to Craft the Perfect Outreach Email

Email is a priceless cold sales tool. It’s less intrusive, more efficient, and, according to data from MarketingSherpa, more effective than a phone call.

7 reasons why messaging should mirror real conversations

If messaging is to deliver on its promise, then designers and product managers need to ensure conversation UI adheres to the principles of real-world chats.

Just quickly…
Know a resource I should be including in these emails? Please be a friend, and hit reply and let me know about it. I’m always scouring for great growth content sources.

Meanwhile, have an awesome week ahead!